HEADLINES:
India marks 85th Indian Air Force Day। Chief of Air Staff Air Chief Marshal BS Dhanoa says IAF working towards ‘Technology Intensive’ capability। For the first time, indigenous LCA Tejas takes part in IAF Day Flypast । IAF will issue RFI for 114 single engine combat aircraft within two weeks or so । RFI will go to Lockheed Martin for F 16 and Saab for Gripen for their latest variants । IAF aims to get 18 aircraft in 4-5 years, and 96 more in progressive manufacture from then onwards । Capability will be the first parametre for selecting the aircraft, and then the price । The selected aircraft will have more capabilities than those specified in the 2007 RfP for MMRCA । 18 aircraft will । IAF will consider General Atomics’ Predator C Avenger if offered by US Government। But, says Air Chief BS Dhanoa, no RFI or RFP issued yet by IAF yet। Government approves partial disinvestment in HAL। HAL initiates process for 10 percent disinvestment through Initial Public Offer (IPO)। Indian Army destroys NSCN (K) camps on Indo-Myanmar borders.। India says No to Troops Deployment in Afghanistan। India, US Entering a New Phase in Strategic Defence Partnership, says Nirmala Sitharaman। Mattis describes India as a Major Pillar of Regional Stability and Security। German Chancellor Wins 4th Term। First Scorpene submarine delivered to Navy। Named Kalvari, after India’s first Foxtrot class submarine, it will formally be commissioned very soon। India’s legend, Marshal of the Air Force Arjan Singh passes away।
October 18, 2017
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Pratt & Whitney Launches “Go Beyond” – A Brand Platform that Represents both the Company’s Purpose and its Employees’ Driving Mindset

Published: July 2017
 

New Delhi. Pratt & Whitney debuted “Go Beyond,” its new brand platform, at the Paris Air Show, with advertising strategically placed throughout the show sharing the company’s belief that flight is an engine for human progress. “Go Beyond” represents both the company’s long-standing commitment to accelerating the technology of modern flight, and the “never stop solving” mindset of its employees.

“Over the course of Pratt & Whitney’s 90-plus year history, one element of the culture has always stood out, and that is our dedication to pushing limits and ‘going beyond’ to find the next great innovative step forward,” said Pratt & Whitney’s President Robert F. Leduc. “We ‘go beyond’ for our partners, our customers, and most of all, for each other, because what we do results in people connecting with each other, economies benefitting from greater access to markets and trade, and ensuring militaries around the world are mission-ready. We take our responsibility seriously. Every day we touch people’s lives who depend on the Pratt & Whitney engines in service today, and it is a singular honor for everyone at Pratt & Whitney.”

Pratt & Whitney’s new advertising focuses on the core missions of connecting people, growing economies and helping to protect the world.

“Pratt & Whitney employees consistently ‘go beyond’ to find ways to make aircraft engines faster, stronger, quieter and more efficient across our diversified portfolio,” said Susanne Reed, Pratt & Whitney’s vice president of Communications. “The success of being selected on many new aircraft programs is what continues to give us purpose. Our brand platform reflects that shared purpose and mission of everyone at Pratt & Whitney, and it also reflects the result of our intent – the fact that we are the engine of choice not just today, but in the future, and we will continue to go beyond for our customers, whether it is in data analytics for better predictive maintenance or developing the next suite of services.”

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